Email

New Product with Email

Bringing a new product into the world is an exciting time indeed. After spending hours, weeks and maybe even months crafting This New Thing that your audience will love, you deserve to beam with pride… and maybe feel a little anxious to get the word out.

But wherever you are in the development process, it’s never too early to think about how you’re going to promote This New Thing. And as part of that plan, there should definitely be a place for email marketing .According to Direct Marketing Association, 66 percent of consumers have made a purchase as a result of an email, which beat out social and direct mail. As the most effective tool you’ll want in your promotion warehouse, developing an email strategy will be key. After all, there’s more you can do than simply sending an email out to your subscribers to announce it’s here.While much of the excitement in releasing a new product is limited to your internal team, you can start to get your audience as stoked as you are. Whether you chose to reveal what’s coming or leave it a mystery, the advantage of letting your customers know that something is on its way allows you to build an audience who’s ready to buy.

Email Marketing Campaigns

Tips for Successful Email Marketing Campaigns

Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers, many miss the mark and continue to fall short on the campaign’s return.

To build, execute, and maintain effective email marketing campaigns, you must pay close attention to your audience, the message, and avoid the common trap of simply blasting out self-promotional messages. This only leads to recipients hitting the delete button more than opening your message.

To get you on the right path for campaigns that boost lead nurturing and returns, this ebook provides you with 10 tips for successful email marketing campaigns. 

Email Marketing Success

Maximize Email Marketing Success:

Permission-based email marketing has a higher return on investment than unsolicited email, direct mail, or traditional advertising and has revolutionized the way we do business. Backed by measurable results, studies show email marketing is the marketing tool of choice for businesses looking to attract, retain, and grow loyal customer bases. Businesses all around the world use email marketing to:

Boost sales Generate leads Strengthen relationships Increase website traffic Build brand loyalty

As the popularity of permission-based email marketing grows, so does the amount of email in every inbox. Are you doing everything you can to make sure your emails are opened, read, and responded to? You know your business best, but here are 34 tips to maximize permission-based email marketing success. In exchange for contact information, offer your customers something of value: a newsletter, a free seminar, or more information about your products & services. When gathering contact information, only ask for the information you really need. Asking unnecessary questions annoys people and may keep them from signing up. Be sure to include a way for people to unsubscribe in all your email campaigns. Unsolicited email or spam can be damaging to your reputation. Manage your contact lists so you can respond quickly and efficiently to requests for more information or to unsubscribe. Since email addresses can change frequently, keep your list current by carefully tracking the number of bounce-backs or undeliverable emails after every campaign. Be sure you have a clear and concise privacy policy that details how you will treat your customers’ personal contact information. Include a link to it in every email you send. Respect the terms of your privacy policy and never breach your customers’ trust.

Email marketing

Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. With the advancement in technology and the proliferation of so much data, never before have retailers had such an opportunity to take the effectiveness of their email marketing strategies to new heights.

In fact, in a survey by StrongView and Selligent, the area in which marketers plan to increase spend is email. 6 in 10 respondents reported planning to increase their email marketing spending this year, the broadest consensus of all of the channels measured