Although email has
been around for 20+ years, it continues to be one of the most successful
strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second
only to search. With the advancement in technology and the proliferation of so
much data, never before have retailers had such an opportunity to take the
effectiveness of their email marketing strategies to new heights.
In fact, in a survey
by StrongView and Selligent,
the area in which marketers plan to increase spend is email. 6 in 10
respondents reported planning to increase their email marketing spending this
year, the broadest consensus of all of the channels measured
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