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Permission-based
email marketing has a higher return on investment than unsolicited email,
direct mail, or traditional advertising and has revolutionized the way we do
business. Backed by measurable results, studies show email marketing is the
marketing tool of choice for businesses looking to attract, retain, and grow
loyal customer bases. Businesses all around the world use email marketing to:
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As
the popularity of permission-based email marketing grows, so does the amount
of email in every inbox. Are you doing everything you can to make sure your
emails are opened, read, and responded to? You know your business best, but
here are 34 tips to maximize permission-based email marketing success.
In
exchange for contact information, offer your customers something of value: a
newsletter, a free seminar, or more information about your products &
services.
When
gathering contact information, only ask for the information you really need.
Asking unnecessary questions annoys people and may keep them from signing up.
Be
sure to include a way for people to unsubscribe in all your email campaigns.
Unsolicited email or spam can be damaging to your reputation.
Manage
your contact lists so you can respond quickly and efficiently to requests for
more information or to unsubscribe.
Since
email addresses can change frequently, keep your list current by carefully tracking
the number of bounce-backs or undeliverable emails after every campaign.
Be
sure you have a clear and concise privacy policy that details how you will
treat your customers’ personal contact information. Include a link to it in
every email you send.
Respect
the terms of your privacy policy and never breach your customers’ trust.
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